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Started guide to embed and launch Bill Protect

About Modern

⁠
Modern
⁠
Bill Protect, a first-of-its-kind retention platform for billers that turns involuntary churn into customer LTV by allowing customers to pay bills with their loyalty, not debt. I

Objectives


Retain customers for longer
KR progress
000
Maximize customer lifetime value
KR progress
000
⁠
Objective
Key result
Responsible
Progress
Retain customers for longer
>25% decrease in monthly churn
​
000
>25% increase in 30d recovery rate
​
000
Maximize customer lifetime value
>10% increase in average customer lifetime (months)
​
000
>10% increase in average plan value
​
000
⁠


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